& GOOD CATCH
SALTY FARMER + GOOD CATCH
SUSTAINABLE SEAFOOD OFF THE HOOK
Salty Farmer is a site dedicated to dispelling the myths, showcasing the innovation and celebrating responsible seafood farming.
Salty Farmer is the companion to GOOD CATCH, the upcoming national PBS television series and outreach campaign PROMOTING CONSUMPTION OF sustainable seafood.
GOOD CATCH will premiere on PBS stations nationwide in early 2019.
LEARN MORE ABOUT GOOD CATCH
GIVING FARMERS A PLACE AT THE TABLE
We think that our salty farmers have a fishy tale to tell and we want to begin to change the narrative around farmed fish. Just as diners discuss the farmer that grew their tomatoes or raised their free-range chickens, our fish farmers deserve a place at the table where positive stories are shared and celebrated.
Saltyfarmer.com is a consumer-friendly website dedicated to showcasing the stories and innovations of aquaculture. We’ll transport visitors to aquaculture farms across the country, offer them cooking advice, recipes and video to encourage consumption of responsible seafood, and offer them a glimpse into the expanding world of aquaculture.
SUSTAINABLE SEAFOOD OFF THE HOOK
Salty Farmer and Good Catch are taking some of the country’s most acclaimed chefs out to meet the world’s fishermen and fish farmers. And they will be taking millions of worldwide viewers along. It’s all part of Good Catch, the upcoming PBS television series and national educational outreach campaign to promote consumption of sustainable seafood. The stories of the world’s farmers and fishermen are the centerpiece.
From coast to coast and places in between, Good Catch takes the world’s best chefs out to get their feet wet as they explore aquaculture farms and fisheries of all kinds. Our chefs meet the farmers, explore the landscape, discuss innovation in aquaculture, and then take the catch of the day back to the kitchen to show people just how easy it can be to create sumptuous seafood dishes.
HUNGRY FOR THE STORY OF OUR SEAFOOD
We are all quick to say that aquaculture holds the key to feeding our future. And while this is certainly true, we can all admit that aquaculture has an image problem. People are confused. A negative narrative has dominated the aquaculture story.
How can we dispel these myths? Storytelling. People are hungry for the story of their food.
There are countless positive stories to tell and images consumers could never imagine — recirculating tanks, floating spheres, bobbing cages. There are endless species to be had — seaweeds, finfish, shellfish and fascinating farmers that grow them.
HOOKING THE WORLD ON SUSTAINABLE SEAFOOD
From a college campus tour to social media campaign, events, screenings and resources for our fishermen and fish farmers, Good Catch wants to hook the world on sustainable seafood and help grow a movement in which our fishermen and fish farmers are celebrated.
Do you have a salty farmer story to tell? We’d love to hear it.
Hook up with us on social media or visit goodcatchfilms.com.
We are welcoming new partners and sponsors to help us spread the sustainable seafood and aquaculture message.
Let us know if you would like to be a part of the movement.
Check us out at goodcatchfilms.com or reach out to firstname.lastname@example.org
LEARN MORE ABOUT GOOD CATCH
BE A PART OF SALTY FARMER + GOOD CATCH
Warner Hanson Television (WHTV) is dedicated to creating high quality work in film, television and digital media. Our mission is to utilize storytelling and the visual arts to create understanding and change on issues of sustainability and the environment. WHTV was founded in 1999.
WHTV believes that strong visual storytelling can educate, inspire, and compel viewers to create meaningful change. We have a longstanding reputation for aligning with major national partners in order to spread these messages and resources in a highly effective and far-reaching approach.
WHTV’s award-winning and highly acclaimed series Chefs A’ Field (52-episodes on PBS), the predecessor to Good Catch, is groundbreaking in generating mainstream exposure and understanding of sustainable agriculture issues. The series integrates stories of farmers with the popular genre of cooking. Chefs A’ Field’s impactful programming inspired widespread consumer action and understanding of sustainability. It is credited with being a pioneering force in helping to bring the sustainable and local food movement to the forefront of public dialogue.
WHTV produces documentary, lifestyle, sports, news, and culinary programming that airs on PBS, BBC, A&E, Discovery, ESPN and others. We produce films for non-broadcast clients that include: The Nature Conservancy, W.K. Kellogg Foundation, U.S. Department of Education, U.S. Department of Agriculture, National Cancer Institute, Children’s National Medical Center, NIH, Iceland Naturally, and others.
Our approach to complex issues is unique and widely recognized for its effectiveness. WHTV has won 3 James Beard Awards, multiple Emmy Award nominations, 2 TASTE Awards, multiple CINE Golden Eagle Awards, and more. WHTV has received top honors at international film festivals, including The Chicago International Film Festival, New York Festivals, Blue Ocean, Napa-Sonoma, Film Advisory Board and others. WHTV’s work has garnered positive reviews from The New York Times, Food & Wine, CNN, Entertainment Weekly, Chicago Tribune, and others.
JAMES BEARD FOUNDATION AWARDS
FINDING MY WAY TO THE FARM
HOW AQUACULTURE HOOKED ME
A PERSONAL JOURNEY
HEIDI HANSON - EXECUTIVE PRODUCER + CREATOR of GOOD CATCH + SALTY FARMER
I grew up eating wild salmon. I don't think I really thought much about it or even realized that there were other choices out there, afterall the waters of the Pacific Northwest, where I grew up, were "teaming with fish." We'd all seen the photos of people walking across a river full of fish or heard the stories of neighbors who spent their summers in Alaska hauling in an endless catch.
I'm not sure when I first heard about farmed fish, but I do know that it probably had something to do with escaped fish wreaking havoc on our wild salmon populations. The early days of fish farming were plaqued by mishaps and failures that received widespread attention. I was a self proclaimed "wild"gal, happy to hold out to eat only wild caught seafood.
But then a revelation hit. It was one afternoon, as we filmed at Penn Cove Shellfish for an episode of Chefs A' Field with famed chef Tom Douglas. As the farmer and chef pulled up line after line of fresh, delicious mussels, I witnessed the clarity in the water, the abundance of other aquatic life, and the pure cleanliness and innovation of this farm. It was so familiar. This looked like any other domestic farm -- nicely laid out rows of a flourishing crops. Albeit his crops grow in water instead of soil and are attached to long lines instead of sowed rows. This was a farm producing delicious food in a means that did not pollute, was healthy for me and the environment, and tasted of the place. This was a local, sustainable farm I could get behind.
Over many years of visiting aquaculture farms of all kinds, after talking with countless experts, farmers and scientists, I have come to see the huge opportunities and endless varieties of seafood that aquaculture holds. If you think about it, it's pretty silly to think that we can rely on wild caught seafood. A vast ocean and we have guys out there trying to catch one fish at a time. There is virtually nothing else we eat that is wild.
American farming has evolved. Today, the local and sustainable farm movement has overtaken our plates and the national food economy. Farmers markets exist in every American town. And countless dinner conversation revolve around who grew those local tomatoes or whether my beef is grassfed or heirloom breed.
Aquaculture, done responsibly, holds endless possibilities for feeding a growing planet, for enriching our palettes with new varieties of seafood, and for providing a booming economy of farming that is good for the planet. Like anything I put on my plate or into my belly, I want to know how it was grown and by whom. Now, I extend that to all kinds of farms - the ones with soil and the ones in water, too.
Stay tuned to GOOD CATCH and SaltyFarmer.com to learn more.
Or drop us a line if you would like to be a part of this exciting blue revolution.
BE A PART OF THE BLUE REVOLUTION